But the latest offense was different. Beginning 4 months ago, Schoemaker began to notice a new violator, who was sending an ad for 'Shoemoney' to the domain myincentivewebsite.com. Repeated attempts to contact Google and the offending parties went unanswered (as did a Cease and Desist). The owners of the offending website had set their contact information to 'private' through their registrar, so contacting them directly wasn't easy. Schoemaker got a court ordered subpoena that ordered the violator's webhost to disclose his personal information.


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